CASE STUDY
Refreshing forecourts across C-store partner sites in multiple markets is a complex balancing act. From maintaining strict fuel brand standards to navigating local permitting requirements and keeping sites fully operational, every decision impacts both execution and the customer experience. The challenge isn’t just getting it done; it’s getting it done seamlessly, at scale. Below, we walk through how we executed this for one of our customers, delivering against a complex challenge with a clear approach and measurable results.
CHALLENGE:
Refreshing fuel forecourts at scale is far more complex than updating signage. Each location must comply with strict brand standards while adapting to unique site conditions, local regulations, and active fueling operations. Key challenges included:
- Maintaining brand consistency at scale across signage, lighting, and forecourt elements
- Adapting standards to site-specific conditions and overlapping construction work
- Navigating fragmented permitting processes that risk delays
- Coordinating multi-market rollouts without disrupting daily operations
SOLUTION:
Big Red Rooster Flow served as the end-to-end execution partner, managing each refresh from initial site surveys through installation and close-out. Acting as the connective tissue between the fuel brand, the c-store, contractors, vendors, and municipalities, the team streamlined planning while adapting execution to local conditions.
- Brand-compliant execution at scale through centralized quoting, ordering, and installation
- Detailed site surveys and adaptation to ensure compliant, on-brand solutions at every location
- Early permitting coordination to prevent approval delays
- Market-sequenced scheduling and rapid issue resolution to keep projects moving
To roll out these refreshes in multiple markets without delays takes quite a juggling act. I think that’s where our real skill set comes into play. And the feedback has been positive: The sites look good, and the customer has been happy with the process.
— Sam Langley, Sr. Director, Business Development, Big Red Rooster Flow
RESULTS:
- On-time, brand-consistent refreshes delivered across 350+ locations in 18 months across southeast markets, including FL
- Cost savings achieved through standardized processes, bulk purchasing, and vendor negotiations
- Reduced internal workload, freeing teams to focus on higher-priority initiatives
- Double-digit improvement in C-store mystery shop scores, reinforcing the impact of forecourt experience
The process is run very well. Execution is always on time and well communicated. The program is a perfect fit for our c-store sites, and I hope it continues in the future. Thank you for the partnership.
— Manager of System Integration and Optimization, C-Store Brand
LOOKING AHEAD:
As this fuel leader expands its refresh program into new markets, Big Red Rooster Flow continues to support consistent execution across geographies by helping create safe, welcoming, and brand-aligned customer experiences that benefit both fuel leaders and c-stores.